Many marketing techniques are focused on identifying potential sales targets so that a direct pitch can be made as to why a potential customer should buy a particular product or service. Attraction marketing is a little different with this method you offer valuable information to your potential customers to establish your expertise. This method enables potential customers to find you and identify you as a possible source of their purchase. You are selling them the idea that you are an expert people can trust, which makes your products and services much more appealing.
Here are the 4 precise steps you need to take to engage in attraction marketing:
1. Determine the precise needs of your target audience.
Before you can provide valuable information to your potential customer base, you need to identify precisely what kind of information they will find relevant and useful. You need to find out their exact concerns, and you need to know what motivates them to buy certain products like those you are offering. You can try to find out many of the questions they tend to ask online, and then answer them as best you can.
2. Provide the answers and information your audience is looking for.
Once you know the questions your targeted potential customers are asking, it’s time to answer them as best as you can. You have to be as factual and objective as possible, and try to be coherent and concise so that your answers are clearly understood. Most of the answers you provide will come in the form of articles.
3. Build up your credibility and expertise to create trust.
Articles are not your only way of providing the information you can also create videos to demonstrate many concepts that cannot be adequately explained by words alone. Also try to be comprehensive, so that your audience does not have to go to other sources to find information that you do not have. To boost your credibility as an expert, try to make updates as often as possible, and make sure that your readers know how to contact you for further information or additional clarification.
4. Gather feedback.
Attraction is an ongoing process, and the communication should be two-way between you and your target audience. Encourage your readers to provide feedback as to the clarity and usefulness of the answers you provide, so you can fine-tune your articles and videos to serve the needs of as many potential customers as possible. The feedback you receive can also tell you of new concerns that may be growing among your targeted audience, which gives you the opportunity to address them.
Finding out what else your audience wants to know by hearing from them directly, it gives you better chances of providing them what they want. So as you can see, attraction marketing is not at all problematic. However, it requires time, perseverance, consistency, and hard work to make it work for you.